QCA.news - Quad Cities news and view from both sides of the river

Saturday, March 7th, 2026
	February 2026 breaks 1877 record as the driest in Quad-Cities history February 2026 will go down in the record books as the driest in Quad-City history.
	Over 500 without power in Illinois Quad Cities More than 500 people are without power in the Illinois Quad Cities Saturday morning.
	The Last Straw This is Roald Tweet on Rock Island.Those of you who doubt that a straw can actually break a camel's back, or that a kingdom can be lost for want of a nail…
	One week into the Iran war, the fallout is global The war is no longer just about the U.S., Israel and Iran. More countries are getting caught in the political crossfire or being drawn into the fighting themselves.
	Curling had its moment at the Olympics and now Paralympics. It sparked a curling bonanza in America Hundreds of people become interested in curling every four years and the 2026 numbers already show that boom.
	KWQC Experiencing Technical Difficulties KWQC is experiencing technical difficulties.
	Ford recalls nearly 850,000 vehicles. Here's why The Ford Motor Company has announced that it has recalled nearly 850,000 of its Bronco and Edge model vehicles.
	Iran's president defies U.S. demands while apologizing for strikes on neighbors President Masoud Pezeshkian said Saturday that a demand by the U.S. for an unconditional surrender is a "dream that they should take to their grave." He also apologized for Iran's attacks on regional countries.
	What the Trump administration says about why it went to war with Iran The Trump administration says it is "laser focused" and mission driven, but the messaging has been varied. The range of cited motivations for striking Iran now are sometimes at odds with each other.
	Special Weather Statement until SAT 1:30 AM CST Strong Winds Impacting Parts of Northwestern Illinois and Eastern Iowa Overnight
	500+ without power in Illinois Quad Cities after Friday night storms Strong storms with gusty winds up to about 60 miles per hour knocked out power for more than 500 people in the Illinois Quad Cities Friday night. Even though the storms did not prompt any official Severe T'Storm Warnings, they did still pack a punch. As of 12:47 a.m. there are 519 customers without power.
Friday, March 6th, 2026
	Special Weather Statement until SAT 12:45 AM CST Strong Winds and Thunderstorms Impacting Northwestern Illinois and Southeastern Iowa
	Trump looks to turn attention to Western Hemisphere at Americas summit President Trump is set to gather with Latin American leaders on Saturday at his Miami-area golf club as his administration looks to turn attention to the Western Hemisphere, at least for a moment.
	Burn bans lifted on some areas Burn bans have been lifted after small amount of rain Thursday morning.
	Early voting begins for general primary in Henry County Barb Link, Henry County clerk/election authority, reminds residents that early voting is being conducted for the March 17 general primary election at the Henry County Courthouse,in the County Clerk’s Office from 8 a.m. to 4:30 p.m. Monday-Friday as a temporary site. The office will also be open on Saturday, March 7, and March 14 from [...]
	Maquoketa wins State Championship against Mount Vernon The Maquoketa girls basketball team made history at the Casey’s Center beating Mount Vernon to win the program’s first State Championship.
	Tattoo shop opens in downtown Rock Island; DARI leaders say arts are essential to city A new tattoo shop has opened in Rock Island: Alchemist Ink Art Studio cut the ribbon Friday afternoon. A member of the Development Association of Rock Island (DARI) says it's part of an effort for the city to embrace the arts. "Rock Island's always been known as that art and entertainment district, and here we [...]
	Former QCA jail administrator faces felony theft charges: State's attorney A former Knox County jail administrator is accused of stealing more than $100,000 in jail funds. The Knox County State's Attorney told Our Quad Cities News that 46-year-old Louis Glossip stole government funds - money that did not belong to inmates - over a six year period. Glossip was in charge of the jail from [...]
	Tornado watch for the Quad Cities As we are getting closer to the second round of showers and storms, we are still expecting it to arrive around midnight. The National Weather Service has issued a tornado watch for the Quad Cities that will go until 4am tomorrow.
	Trump administration's embattled FDA vaccine chief is leaving for the second time The FDA's controversial vaccine chief, Dr. Vinay Prasad, is leaving the agency. It's the second time he has abruptly departed following decisions involving the review of vaccinations and specialty drugs.
	Iowa Gov. Kim Reynolds attends 3A State Championship game In attendance tonight at the Casey’s Center in Des Moines was Iowa Gov. Kim Reynolds.
	Vehicle crashes into East Moline apartment building KWQC has reached out to officials to learn more information.
	U.S. Secretary Pete Hegseth no longer coming to Iowa next week Campaign event featuring U.S. Secretary of War Pete Hegseth has been postponed.
	Family, former presidents and a Hall of Famer give Rev. Jesse Jackson a final sendoff Several speakers at Jackson's funeral invoked his hallmark catchphrases: "Keep hope alive" and "I am somebody."
	QCA middle-school students attend Women in Manufacturing Summit at Black Hawk Manufacturing roles for women was the topic of discussion at Black Hawk College, in Moline, on Friday, when students from three Quad Cities middle schools came to the campus for the Women in Manufacturing Summit. It included two panel discussions with legislators and women in the manufacturing industry. In break-out sessions, students got hands-on experience [...]
	Fallen Iowa soldiers will return to U. S. The bodies of all six Army Reservists, including two Iowans, will be returned to the United States on Saturday. They were killed in an Iranian attack in Kuwait on Sunday. All six were part of the 103rd Sustainment Command based in Des Moines. Among the fallen are Major Jeffrey O'Brien of Waukee and Sgt. Declan [...]
	Bernard LaFayette, Selma voting rights organizer, dies at 85 Bernard LaFayette, who died Thursday, laid the foundations of the Selma, Alabama, campaign that culminated in the passage of the Voting Rights Act. He was a Freedom Rider and helped found the Student Nonviolent Coordinating Committee.
	Oneida the turtle, recovering from extensive surgery, returns to Nahant Marsh, Davenport Oneida the turtle at Nahant Marsh, Davenport, is doing well after undergoing surgery to remove an egg stuck in her reproductive system. In January, Oneida's caretakers at Nahant Marsh discovered the turtle was egg bound. On Tuesday, she underwent surgery. Doctors found some more masses in her reproductive system. - some close to the size [...]
	BENEFICIAL rain falls in the Quad Cities! After more than a month with NO measurable rain in the Quad Cities, we finally picked up a soaking (and loud, thanks to the thunder) rain early Friday morning. And we're looking at the potential for MORE rain late Friday night. We are in a worsening drought in the Quad Cities, so this will help [...]
	Davenport North High Schooler rewarded $20,000 scholarship Hunter Morrow has been awarded this year's Dooley Scholarship. Morrow plans to study neuroscience on a pre-med track at the University of Iowa.
	Middle school students visit Black Hawk College for Women in Manufacturing Summit Nearly a hundred students attended the event. Each breakout was focused on a different skill in the world of manufacturing.
	Voters to decide on tax levy to restore New Boston-Eliza ambulance service On March 17, voters in the New Boston-Eliza Fire Protection District will decide on a property tax levy to help restore ambulance service after last year’s shutdown.
	Davenport Community School District announces 2026 Dr. Thomas Anthony Dooley Memorial Scholarship recipient Morrow plans to attend the University of Iowa where he will major in neuroscience and minor in biology while pursuing a pre-med track.
	Kewanee's Pride Fest canceled for 2nd year The commission behind the festival has faced declining membership and those interested in volunteering should reach out to Kewanee's Commission on Human Relations.
	Mercer County supt. hit with additional felony charges in student medical-records case The Mercer County School District superintendent is facing additional charges, according to court documents filed by the Mercer County State’s Attorney.
	DeWitt resident earns national award for aiding Ukrainian refugees Angela Boelens founded the nonprofit IA Nice in 2022, helping local Ukrainian refugees. She's now one of 18 people nationally to be honored by The Courage Project.
	DeWitt resident earns national award for aiding Ukrainian refugees Angela Boelens founded the nonprofit IA Nice in 2022, helping local Ukrainian refugees. She's now one of 18 people, nationally, to be honored by The Courage Project.
	Previewing week 9 of The Score It's the season finale of The Score, and there's a state title up for grabs! Kory Kuffler joined The Current to preview the action in Des Moines.
	Another round of storms later tonight Our Friday has started out wet with the first round of showers and storms from earlier this morning during the morning rush. While things have calmed down this afternoon, we are watching another round of storms for later this evening, hitting the Quad Cities close to midnight, and continuing through the rest of the night. [...]
	Mercer County School District superintendent facing 5 additional charges The additional charges stem from a case where the superintendent and two other district employees are accused of illegally accessing student medical records.
	Quad City Regional Auto Show arrives in East Moline New cars, trucks and SUVs and fun for all ages has pulled in to the Bend XPO in East Moline. Our Quad Cities News Chief Meteorologist Andy McCray checked out the excitement of the Quad City Regional Auto Show. For more information, click here.
	Sherrard High School's Teresa Boraas named IEA Education Support Professional of the Year A Sherrard High School credit recovery coordinator has been named 2026 IEA Education Support Professional of the Year. According to a release, Teresa Boraas was recognized at the state level for her work supporting students and staff in the Sherrard School District. Borass received the honor from the Illinois Education Association. “The phone call left [...]
	Snowstar closed for the season Snowstar Winter Sports Park's 45th season has come to an end.
	Nahant Marsh box turtle recovering after successful surgery 20-year-old Oneida, an animal ambassador for Nahant Marsh, was suffering from an impacted egg. Caretakers launched a GoFundMe to help pay for surgery.
	Netflix acquires Ben Affleck's AI company Affleck's company helps filmmakers build their own AI models that take care of time-intensive details.
	Davenport North senior wins $20,000 scholarship to help become a doctor Davenport North senior Hunter Morrow is the 2026 recipient of the Dr. Thomas Anthony Dooley Memorial Scholarship, awarded annually by the Davenport Community School District Scholarship Selection Committee and QC Community Foundation.
	Davenport man sentenced to 25 years in prison for sexually abusing a child A Davenport man who pleaded guilty to sexually abusing a child for eight years was sentenced to 25 years in prison during a hearing Thursday in Scott County District Court.
	How to adjust to Daylight Savings Time Residents in most of the country will set their clocks ahead one hour this weekend. Daylight Savings Time starts at precisely 2 a.m. on Sunday, March 8. While the extra hour of daylight is nice, those first few days after the change can be brutal, and in some cases, even dangerous. Dr. Mark Shen, a [...]
	Area departments lift burn bans after morning rain People are still urged to use caution and follow safety procedures with controlled burns.
	Eastbound I-80 on-ramp at Middle Road in Bettendorf will close on Monday Upcoming road work to the eastbound I-80 ramp at Middle Road will get underway soon.
	Daylight saving time starts soon: What would change if it became permanent? Congress has been trying to make daylight saving time permanent for years. What would change if that happened?
	Davenport North High student receives $20,000 scholarship to study medicine. Hunter Morrow is hard-working student at Davenport North High who just earned a $20,000 scholarship to attend University of Iowa for medicine.
	Oil surges to its highest price since 2023, and stocks drop after U.S. jobs report Stocks fell Friday on worries that the economy could become stuck in a worst-case scenario of stagnating growth and high inflation. Oil prices touched their highest levels since 2023 after surging again because of the Iran war.
	New Moline City Services Center dedicated Moline residents now have a more convenient place to go for services. City leaders cut the ribbon on the new Moline City Services Center, located at 1830 1830 6th Ave. The building is the new home for the Moline Parks and Recreation Department, along with the Moline Community and Economic Development Department. It's located in [...]
	No lawsuits required: U.S. Customs is working on a system to refund tariffs U.S. Customs told the trade court it aims for a streamlined process in 45 days to return importers' money without requiring individual lawsuits.
	Quad City Regional Auto Show returns to East Moline The event features vehicles from 23 manufacturers and local dealerships, including specialty cars, a preproduction car, antique cars, and 4x4s.
	QC Auto Show to be held over the weekend The event will be held March 6-8 at the Bend XPO in East Moline.
	Thompson prison inmate dies at local hospital after being found unresponsive An inmate at the federal prison in Thomson, Illinois, was found unresponsive and pronounced dead at a local hospital, according to the Federal Bureau of Prisons.
	4 Your Money \| Not That Expensive There has been considerable discussion in recent years regarding a potential bubble in the stock market, particularly in the tech sector. John Nelson, Financial Planner at NelsonCorp Wealth Management, shares the S&P 500 valuations by sector compared to their 10-year average and investors may be surprised by where the tech sector ranks on this list.
	Poll: A majority of Americans opposes U.S. military action in Iran Most Americans disapprove of President Trump's handling of Iran, and a majority sees Iran as either only a minor threat or no threat at all, an NPR/PBS News/Marist poll finds.
	How to read health news with a critical eye: Spotting misleading medical headlines How to read health news with a critical eye: Spotting misleading medical headlinesHave you ever been drawn in by an exciting medical headline, only to find the actual details were less impressive than you expected? Or wondered if dramatic research findings were exaggerated or misleading? You're not alone. There are many reasons to read health news with a skeptical eye.Pressures and biases can creep in at many stages as medical research makes its way from scientists to your screen, leading to information that may be incomplete or spun in a certain way—even if the underlying findings turn out to be true. Doctronic shows how this happens so you can spot misleading headlines and read beyond the hype.Key TakeawaysResearch-to-headline distortion occurs at four key stages: study design (where pharmaceutical companies may structure trials favorably), journal publication (editors seeking high-impact stories), press releases (universities hyping findings), and news reporting (journalists lacking medical expertise).Legitimate medical breakthroughs typically require 10-15 years of research across multiple studies and thousands of patients before changing clinical practice—beware any "revolutionary cure" claims from single studies.Quality health reporting includes quotes from at least two to three independent experts who weren't involved in the research and specifically address study limitations or conflicting evidence.Red-flag phrases like "may help," "could prevent," or "linked to" often indicate preliminary findings from animal studies or small human trials that haven't been replicated.Check if studies involved actual patients with the condition versus healthy volunteers, and whether outcomes measured were clinical improvements (like reduced heart attacks) rather than just biomarker changes (like cholesterol levels).Why Medical News Gets DistortedThe path from research lab to your news feed has many steps where bias or exaggeration can color how findings are portrayed:Clinical trial design: Studies with positive findings are more likely to be published. Research funded by pharmaceutical companies may be designed in ways that boost the chances of success for a new drug.Study authors: Researchers are rewarded for publishing frequently and dramatically, even if findings are preliminary or apply to a few people.Journal editors: There is a tendency to favor publishing positive over negative results to gain readership.Press releases: While regulated, company press releases may overstate results or underplay limitations.Medical reporters: News stories often parrot dramatic claims in press releases without explaining nuances or limitations, aiming to grab readers' attention.Tips for Reading Health News CriticallyTo avoid being misled by medical headlines, the key is a healthy dose of skepticism. Remember:Be skeptical of "breakthroughs." True breakthroughs are rare and often only recognized in hindsight. Be wary of this term in headlines.Look for unbiased expert commentary. Good medical reporting includes outside experts adding context and perspective, often urging restraint in interpreting new findings.Progress is usually slow. Major medical advances typically happen incrementally over years or decades, not overnight. Single studies rarely change practice.The reality is that truly important, validated medical discoveries don't happen every day. Being a bit skeptical of grand claims can help you see beyond the spin and sensationalism to get a clearer view of what new health findings really mean.The Bottom LineApproach dramatic health headlines with the same skepticism you'd apply to "miracle weight-loss" ads. True medical advances happen gradually through multiple studies, not overnight breakthroughs. Look for independent expert commentary and remember that preliminary research rarely translates directly to clinical recommendations.This story was produced by Doctronic and reviewed and distributed by Stacker.
	Your Winter Paralympics primer: What, who and how to watch Hundreds of para athletes are competing in Italy through March 15. Many Americans are defending past titles, with the U.S. sled hockey team hoping to fend off rival Canada for its fifth straight gold.
	Davenport North's Hunter Morrow wins Dooley scholarship In a surprise ceremony, Hunter Morrow of Davenport North was presented the 2026 Dr. Thomas Anthony Dooley Memorial Scholarship on Friday. Morrow, who has a 4.0 GPA and will graduate with an associate degree from Eastern Iowa Community College, is a state qualifier in wrestling, a drum major captain, National Honor Society and played football. [...]
	After the U.S. sinks an Iranian warship, Sri Lanka takes custody of an Iranian vessel The move followed Wednesday's sinking of another Iranian warship by a U.S. submarine. Australia confirmed three Australians were on that submarine.
	The schools where even young children change classes The schools where even young children change classesAbout two dozen second graders sat on the carpet at the front of Jacquelyn Anthony’s classroom, reviewing how to make tens. “Two needs eight!” the students yelled out together. “Six needs four!”“The numbers may get a little trickier,” Anthony told them next. “But remember, the numbers we need to make 10 are still there.” The students then turned confidently to bigger calculations: Forty-six needs four ones to make a new number divisible by 10; 128 needs two to make 13 tens.At the end of the hour, the second graders slung on their backpacks, gathered their Chromebooks and lined up at the door before heading to English and social studies class across the hall. While most schools wait until middle school to transition students from one class to another, kids at Louisiana’s Baton Rouge Center for Visual and Performing Arts do so starting at age six or seven. It’s part of a strategy known as departmentalizing, or platooning.Anthony, rather than teaching all four core subjects, specializes in math. The school’s new facility, built in 2025, was designed with departmentalizing in mind: The classrooms have huge glass windows, so teachers can see their next class preparing to line up in the hallway.“Teaching today is so different than it was a long time ago, and there are so many demands on them. And the demand to be an expert in your content area is very high,” said Sydney Hebert, magnet site coordinator for the art-focused public school in the East Baton Rouge Parish school district. “We want to make sure that our teachers are experts in what they’re teaching so that they can do a good job of teaching it to the kids,” Hebert tells The Hechinger Report.As schools contend with a decades-long slump in math scores — exacerbated by the pandemic — some are turning to this classroom strategy even for very young students. In recent years, more elementary schools have opted to departmentalize some grade levels in an attempt to boost academic achievement. The share of fourth and fifth-grade classrooms operating on this schedule has doubled since the year 2000, from 15% to 30% in 2021. Often, that means educators will specialize in one or two subjects at most, such as fourth-grade English language arts and social studies, or fifth-grade math and science. The theory is that teachers who specialize will be more familiar with the content and better able to teach it.That may be particularly important for math: Studies have shown that some early elementary school teachers experience anxiety about the subject and question their ability to teach it. Educators also say that the curriculum and standards for math and English in the early grades are changing rapidly in some districts and have become more complicated over time. In a departmentalized setup, it’s also far less likely that math instruction will get shortchanged by an educator who prefers spending time on other subjects.But while some schools swear by this model, the research on it is mixed.One prominent 2018 study on the practice in Houston public schools found it had a negative effect on test scores, behavior and attendance. The study doesn’t explain why that was the case, but the researcher said it could be because teachers on this schedule spend less time with individual students.Another study published in 2024 analyzing Massachusetts schools had different outcomes: Researchers found moderate gains in academic achievement for ELA and a significant boost to science scores for students in departmentalized classes. The results in math, however, showed few gains.Generally, teachers specialize in the subject they are most comfortable teaching. When a school departmentalizes for the first time, principals typically look at each educator’s test score data over time to determine whether they should specialize in math or reading.“There are some arguments that, at least if it’s someone who likes the subject, who is passionate about the subject, you have a greater chance of them doing a better job of delivering instruction,” said Latrenda Knighten, president of the National Council of Teachers of Mathematics. “But you’ll find mixed reviews.”Yet there are a few reasons why the strategy is typically reserved for students in older grades, according to school leaders: Spending all day with one teacher increases the bond between the teacher and student, which is important for younger children. In Baton Rouge, Anthony teaches 50 students throughout the day instead of the same 25 students all day.“Teachers want to get to know their students,” said Dennis Willingham, superintendent of Walker County Schools in Alabama. The district departmentalized some fifth-grade classrooms decades ago, but recently added third and fourth-grade classes on this schedule. “You tend to see less departmentalization below third grade because of the nurturing element.”It’s also generally more challenging for young students to quickly change classrooms, even for electives, which means lost instructional time. Smaller elementary schools may also struggle to hire enough teachers to schedule all of them on a departmentalized setup.But increasingly, schools that are satisfied with this approach for older grade levels are trying it out with their younger grades, too.After the pandemic, the San Tan Heights Elementary School in Arizona changed its curriculum to one that was more rigorous, and it became harder for the third-grade educators to master the standards of all four subject areas, said Henry Saylor-Scheetz, principal at the time.He proposed that third graders be taught by separate math, English language arts and reading teachers. “I told them, let’s try it for a semester. If it doesn’t work at the end of the year, we’ll go back,” Saylor-Scheetz said.Ten days into the experiment, teachers told him they never wanted to return to the old schedule. In the subsequent years, the school added more classrooms on this model until, by 2023, all K-8 students were departmentalized. For the last few years, teacher retention at the school was 95 percent, according to Saylor-Scheetz.Saylor-Scheetz, who last year became principal of a nearby middle school, credited the change for helping the school improve from a C rating on its state report card — a rating it had stagnated at every year since 2018 — to a B rating as of 2022. Since then, more schools in his Arizona school district have shifted to this schedule.“I’d love to see this become something we do as a nation, but it is a paradigm shift,” Saylor-Scheetz said. “There’s merit in doing it, but there has to be a commitment to it.”At Baton Rouge Center for Visual and Performing Arts, students in first through third grades have two partner teachers, one for math and science and another for ELA and social studies. The school has been operating on this schedule for third through fifth-grade students for more than a decade. Eight years ago, its leaders decided to try it for first and second-grade students, too, and were pleased with the results.On a December morning at the school, young students talked quietly with each other in the hall as they lined up to go from math class to English language arts. All told, the switch took less than five minutes. “We’re at the end of the second nine weeks, so we’ve had a lot of practice,” said GiGi Boudreaux, the assistant principal.The strategy has not always been successful, though.During the pandemic, administrators also attempted to departmentalize its kindergarten classes. It didn’t work as they’d hoped: It was a challenge to get the five-year-olds to quickly change classes and focus on classwork again once they did. Parents also didn’t like it. The school then tried moving teachers from classroom to classroom instead of moving students, but the educators hated it.“It was too much, so we didn’t do it after that,” said Hebert.The Baton Rouge school doesn’t have comparison data to show that students perform better in a departmentalized setup, but most educators in the school prefer it, Hebert said. Third-grade test scores from 2015 — before the school departmentalized its younger grade levels — showed 73% scored “advanced” and “mastery” level on the state ELA test, and 56 percent scored advanced or mastery on the math test. In 2025, 80% of third-grade students scored advanced or mastery in ELA and 55% in math.“I know that the teachers like it better, and the kids have adapted to it,” Hebert said.Teachers meet weekly with their partner teachers and grade-level counterparts to discuss their classes and progress on the state standards. Once a quarter, all of the math teachers across the grades meet to talk about strategies and student performance.At Deer Valley Unified School District in Arizona, departmentalizing some classrooms has helped reduce teacher turnover, said Superintendent Curtis Finch, particularly for early career educators, who can find it challenging to master the content and standards of all four subjects.“If you’re not confident in your subject, then you don’t have good examples off the top of your head. You can’t control the room, can’t pull the students in,” Finch said.There are drawbacks though, Finch acknowledged. In a self-contained classroom, teachers can more easily integrate their different lessons, so that a math lesson might refer back to a topic covered in reading.And even though Anthony, the second-grade math and science teacher in Baton Rouge, loves teaching math, she also misses the extra time she could spend with each student when she had the same 25 children in her class all day for the entire school year.“It was a joy for me to be self-contained and to build that little family,” Anthony said. “I think the social-emotional needs of students are best met in that type of environment. But being solely a math teacher, I do get to just dig in and focus on the nuance of the content.”For Anthony’s partner teacher across the hall, Holley McArthur, teaching 50 students ELA and social studies is easier than having to teach 25 students math.“This is my thing: reading books, comprehending and finding answers, meeting their goals,” said McArthur, who has taught in both kinds of classrooms over three decades in education.While McArthur’s kids were at recess this mid-December day, the veteran teacher was grading their reading worksheets. A new student had transferred in from out of state midyear, and she was still evaluating his reading skills.“I think you still get to know the kids, even if you just have them for three hours a day, because I’m not doing the hard math with them.”This story was produced by The Hechinger Report, a nonprofit, independent news organization focused on inequality and innovation in education, and reviewed and distributed by Stacker.
	Behind the scenes of the QC Auto Show The event will be held over the weekend in East Moline, displaying over 100 vehicles.
	From the Big Game to your brand: 5 advertising trends to apply in 2026 From the Big Game to your brand: 5 advertising trends to apply in 2026There have been a lot of memorable “Big Game” commercials over the years, and it’s debatable which one stands out as the most entertaining. But while most people just watch the ads for fun, marketers can look to them as a lesson in the latest advertising trends.In 2026, several key themes emerged from the season's championship game advertisements. WebFX looks at what marketers can learn from championship game advertising trends this year.Some of these Big Game marketer trends have existed for decades, but continue to be relevant today. Others are newly on the rise. But all of them are valuable to learn about.1. Mass reach requires mass relevanceIn today’s advertising world, hyper-targeting is the norm. Most brands aren’t trying to reach everyone — they’re trying to reach a highly specific group.That’s what makes ads during the championship game so interesting. They’re one of the last remaining examples of true mass advertising — a single message broadcast to an enormous, diverse audience.Look at just a few of the brands that invested in that reach this year:PepsiSquarespaceLay’sGoogleLevi’sWhat do all these brands have in common? Broad product appeal. Almost anyone watching the game could realistically become a customer. And therein lies the real lesson: Mass exposure only works when your product’s relevance scales with the audience.If your product solves a universal problem (e.g., food, clothing, or search engines), mass awareness can drive a high return on investment (ROI). But if your offering is niche, local, or specialized, reaching millions of uninterested viewers isn’t a strategy — it’s waste.SMB takeawayFor most small and mid-sized businesses, the goal isn’t mass reach. It’s market dominance within a clearly defined segment.Instead of focusing on total reach, brands often consider the following questions:How can we reach the highest-intent audience?Where does our ideal customer spend the most time?Can we own attention within our niche?In today’s landscape, precision often beats scale.2. Celebrity cameos are as valuable as everFeaturing celebrities in Big Game ads is nothing new, and as this year’s advertising trends show, it’s not going anywhere. To name just a few examples from 2026, we saw:Emma Stone looking for an available domain name on SquarespaceTaika Waititi counseling a polar bear for PepsiSabrina Carpenter building her dream man out of PringlesAndy Samberg singing about Hellmann’s mayoAnd that’s not even to mention the Dunkin’ ad that featured a bevy of de-aged ’90s stars, from Ben Affleck to “Seinfeld”’s Jason Alexander to Matt LeBlanc and Jennifer Aniston from “Friends.”All told, it’s clear that big brands continue to find value in star power. Of course, these are giant corporations that can afford to throw around millions of dollars to get big celebrities. Your business, on the other hand, may not have the budget for Sabrina Carpenter.But you might still benefit from smaller “celebrity” endorsements in the form of — for example — influencer partnerships. Whether or not this is the right choice for you depends not only on your budget, but also on what you sell and who you partner with.SMB takeawaySmall businesses shouldn’t try to pour their whole marketing budget into getting a celebrity cameo. Instead, if you want to add some star power to your marketing material, consider partnering with online influencers. A few examples of this might include:A supplement brand collaborating with a TikTok gym influencer for educational content about ingredients.A clothing boutique partnering with an Instagram fashion influencer for outfit styling reels.A plant nursery teaming up with a plant care influencer for beginner plant care tips.Of course, influencer partnerships won’t necessarily make sense for every business. You’ll have to assess your budget, brand, and industry to determine if it’s a good choice for you.3. Weirdness can set brands apartA lot of brands take a very safe approach with their advertising, making sure not to ruffle any feathers or do anything too “out there” with their brand. For many businesses, that’s the right choice. But one of the biggest Big Game advertising takeaways from this year is that sometimes, weird is better.Some of the most “out there” ads this year included:A MANSCAPED ad featuring singing balls of shaved chest hair.A Svedka ad featuring AI-generated dancing robots (more on that later).A Skittles ad featuring Elijah Wood dressed as a horned, three-legged creature.The advantage of making such weird ads is that people remember them. That’s why there’s a long history of strange commercials surrounding this event (for instance, the memorable 2016 Doritos ultrasound commercial). For some brands, that makes weird advertising the way to go.But this isn’t the right move for everyone. If all your existing branding focuses on your professionalism and expertise, randomly putting out a bizarre or edgy ad is probably a bad move. Ultimately, you’ll have to make the decision based on how you want to present your brand.SMB takeawaySmall and mid-sized businesses (SMBs) often benefit from being intentional about branding.Think about the types of products or services you provide, and the type of audience you sell to. Based on those, do you want your brand to be perceived as:Elegant and prestigious?Fun and laid-back?Professional and to-the-point?Whatever it is, ensure that your advertising is consistent with that brand. And if that means making your ads a little weird, don’t be afraid to lean into that.4. AI is impacting ads — for better or worseOne of the biggest championship game ad trends from 2026 is AI. Many of the ads that we saw this year featured AI in some capacity, marking a new development in the field of AI marketing.There are two sides to this trend. The first is that several ads this year were promoting AI tools — Google’s Gemini, Anthropic’s Claude, and OpenAI’s Codex were among the most prominent. That indicates an increased focus on AI promotion by tech companies.But the other side of this trend, and arguably the one that sparked more conversations, concerns the use of AI-generated video ads. Interestingly, one of the biggest conversations around AI in Big Game advertising came from an ad that neither used nor mentioned AI at all — namely, the Pepsi ad.The ad in question features a CGI polar bear, and many people were quick to praise Pepsi for not creating it with AI. The reason this is so notable is that Coca-Cola’s two biggest ads in the last two years have been almost entirely AI-generated, resulting in a ton of blowback. And since Pepsi’s ad specifically targeted Coke’s branding, it invited comparisons between the two.Compare the top YouTube comments under Coke’s most recent AI ad versus those under Pepsi’s Big Game ad. Almost every comment under both videos highlights people’s frustration with Coca-Cola’s use of AI-generated video, and their resulting desire to buy from Pepsi instead. WebFX On the other side of the spectrum from Pepsi’s ad, meanwhile, was the ad for the vodka company Svedka, which was fully AI-generated. As with the Coca-Cola ads, many people reacted negatively to it. (Notably, the comments under Svedka’s YouTube video have been turned off, but you can still see some of the blowback beneath NBC’s video on the topic.)It’s hard to know what this means for the future of AI-generated ads. The day may well come when the blowback to these ads is all but gone. But at least right now, the response to Pepsi’s ad versus Svedka’s seems to suggest that your brand will be better received if it relies primarily on human-made content rather than generating video ads entirely with AI.On the other hand, if your goal is purely to drive attention — regardless of whether that attention is positive or negative — AI-generated ads will likely do the job.SMB takeawayWhen deciding whether or not to use AI-generated video in advertising, small businesses should be aware that they’ll likely get blowback for it. So the question is, is that blowback worth it?If your sole priority is to grab attention, AI video might do the job. But if it does, it won’t happen on the same scale as it has for brands like Coca-Cola. Those brands have such huge audiences that they can afford to make a portion of those audiences mad in exchange for attention.But for SMBs, it’s a lot riskier. There’s always the possibility that you’ll drive away your audience entirely. For that reason, be very cautious if you choose to use AI video. For many small businesses, it may be wiser to avoid it altogether.5. Omnichannel storytelling boosts awarenessIn days gone by, championship game ads often stood on their own. You’d see the ad on TV, and that’d be it. Today, though, advertising has moved beyond that. It’s true that this year’s ads showed during the game, but that was only one piece of the puzzle.The majority of the biggest championship game ads this year were released online before the game itself, some even weeks in advance. And even before that, many brands released teasers for the full ads, just as a movie studio might release a teaser for a trailer.Additionally, even after the game ended, these brands continued to use the ads to generate attention. Some even used components of those ads in other parts of their marketing — Pepsi, for example, featured their CGI polar bear prominently in their social media profile pictures and banners. WebFX All of this speaks to the way branding has evolved to focus on long-term, omnichannel storytelling rather than isolated commercials. Adopting this approach is one way brands attempt to stay ahead.Integrating the same messaging from a video ad into other components of marketing creates a larger, omnichannel campaign. That ensures that even when users switch between different channels, they’ll continue to receive that same messaging, moving them toward a conversion.SMB takeawayFor small businesses as well as large ones, omnichannel marketing campaigns are increasingly common. When you build a campaign, don’t just limit it to a single channel. You can integrate the same branding and messaging across multiple aspects of your marketing, such as:Your paid ad landing pages.Your social media posts and banners.Specific pages on your website.Your marketing emails.As users move from channel to channel, they’ll see a single, consistent campaign message across all of them. That will result in more conversions and revenue overall.This story was produced by WebFX and reviewed and distributed by Stacker.
	Olympian Alysa Liu has also inspired fans off the ice — in the hair salon The gold medal-winning figure skater came to the Milano Cortina winter games with a distinctive "raccoon" hairstyle — alternating rings of dark and light hair. Now, fans are following her lead.
	Crews battle house fire in Bettendorf No injuries were reported and the cause of the fire remains under investigation.
	Duodenal switch vs. sleeve gastrectomy: What to know when deciding between weight loss surgeries Duodenal switch vs. sleeve gastrectomy: What to know when deciding between weight loss surgeriesBariatric surgery is currently the most effective, evidence-based treatment for controlling obesity. It is the best treatment option for patients who do not achieve substantial or durable weight loss or comorbidity improvement with nonsurgical methods.There are two types of weight loss surgeries to consider — duodenal switch (DS) and gastric sleeve, or vertical sleeve gastrectomy (VSG). Both surgeries are effective in helping patients lose weight, yet they work in different ways. To determine the right surgery, patients should learn how they work, their differences and their benefits. For that reason, Center for Weight Loss Surgery broke down how each procedure works and who may benefit most.Overview of Duodenal SwitchA duodenal switch is a combination surgery performed with a gastric sleeve to reduce calorie absorption by rerouting varying lengths of the upper portion of the small intestine. This surgery combines two different mechanisms that complement each other, promoting better weight loss and weight maintenance.This surgery leads to reduced stomach capacity and reduced amounts of ghrelin from the VSG component of the procedure. Additionally, patients benefit from increased satiety hormones, which provide better control over blood sugar.Duodenal switch surgeons can also tailor how much of the intestine is bypassed in a DS by adjusting the length of intestines through which food passes and the length available to absorb calories from fats, complex carbs and nutrients. This allows for effective weight loss and maintenance while ensuring the intestine can absorb vital nutrients, delivering better long-term outcomes.Patients might experience around 80% excess weight loss (EWL), or about 40%-50% total body weight loss, and around 20% better weight loss and maintenance with duodenal switch bariatric surgery compared to a VSG. All these factors provide about a 90% weight loss success rate. Individual results may vary.A modified version of this surgery, also referred to as the modified duodenal switch, loop duodenal switch, single anastomosis duodenal switch (SA-DS), or single anastomosis duodenal ileal (SADI) bypass, can provide similar weight loss benefits. This approach simultaneously allows for more intestinal length for nutrient absorption by dividing the small intestine at one point rather than two.Overview of Vertical Sleeve GastrectomyVertical sleeve gastrectomy, a “restrictive surgery,” is a purely stomach-restrictive operation. It is the most commonly performed weight loss surgery. In a VSG, a surgeon accesses the stomach through several small abdominal incisions, removing the upper and outer 90% of the stomach. VSG preserves the antrum, the pylorus and the nerves that control stomach function. The rest of the stomach is stapled along the edge, forming a sleeve-like tube shaped like a banana.VSG reduces the stomach capacity from about 1 quart to roughly 4 ounces. It results in a smaller stomach that functions like a normal one, allowing patients to enjoy a relatively normal diet in smaller quantities. The surgery also removes the tissues that produce the hunger-stimulating hormone ghrelin. As a result, patients might experience less hunger and reduced food consumption.Most patients can expect to lose about 60% EWL or about 29% total body weight loss. Excess weight is the amount over the “ideal body weight” (IBW) for a person’s height. Note that individual results may vary. Center for Weight Loss Surgery Main Differences: Duodenal Switch vs. Gastric SleeveDuodenal switch operations and gastric sleeve surgeries can support healthy weight loss and lower the risk of related health problems. Still, they differ in their benefits and improvement or resolution of comorbidities. Here are the primary differences between the standard or loop duodenal switch versus gastric sleeve surgery:Weight Loss BenefitsBoth gastric sleeve and duodenal switch surgeries induce metabolic and hormonal changes that allow for effective weight loss. Still, DS typically provides better weight loss than VSG, especially if the patient has a higher disease burden or BMI. It can also offer better weight loss for people with more abdominal or visceral obesity, which carries a higher risk for metabolic problems.For this reason, surgeons typically recommend DS for such patients. Yet emerging evidence shows that it delivers excellent outcomes for patients across the obesity spectrum.Ideal CandidatesTo qualify for bariatric surgery, patients must have either a BMI greater than 35 or a BMI in the 30-34.9 range along with Type 2 diabetes, sleep apnea, high cholesterol, hypertension or fatty liver disease. Usually, this means the patient will be 75-100 pounds or more above their ideal weight (IBW); however, it could be any significant excess above what is considered a healthy IBW.Relief From ComorbiditiesBoth surgeries induce metabolic and hormonal changes that allow for weight loss and reduction in weight-related medical problems like sleep apnea, high blood pressure and elevated cholesterol.These surgeries impact comorbidities in different ways:Diabetes, prediabetes and high blood sugar: For those with elevated blood sugars and diabetics, the duodenal switch operation results in a 90% remission rate. It is also very effective in controlling patients with significant metabolic problems related to obesity, such as elevated blood pressure and blood lipids. DS surgery has the best track record for controlling diabetes.Polycystic Ovarian Syndrome (PCOS): PCOS is a common reason for infertility in patients with obesity. Both the VSG and DS surgeries have been shown to mediate the regression of PCOS, such as insulin resistance and symptoms of elevated male hormones like hirsutism. They also help regulate menstruation and promote successful pregnancy through weight loss and restoring hormonal imbalances.Additional conditions: Other conditions, including sleep apnea, hypertension, and elevated blood lipids (i.e., hypercholesterolemia or hypertriglyceridemia), also show significant improvement following these surgeries.Recovery and Lifestyle ChangesAs with all weight loss surgeries, DS and VSG can vary in their results. A patient’s weight loss will depend on their commitment to nutrition, protein, vitamins and other supplements, as well as activity and lifestyle changes. It’s also important to get routine lab tests and follow up with health care providers experienced in managing these patients.Which Surgery Is Right for You?The right bariatric surgery will depend on various factors:A patient’s expected weight loss: Patients might opt for a duodenal switch if they seek better weight loss outcomes and lower weight regain risk.If a patient has weight-related conditions: For those with weight-related conditions like Type 2 diabetes, prediabetes, or significant metabolic problems (i.e., abdominal/visceral obesity, hypertension, elevated lipids), DS typically provides better outcomes, including a higher diabetes remission rate.If a patient needs to lose weight for elective surgery: If a patient is undergoing elective surgery, such as spine, hip or knee replacement surgery, DS and VSG can be excellent options, as they both offer fast, predictable weight loss.This story was produced by Center for Weight Loss Surgery and reviewed and distributed by Stacker.
	BOP: Inmate found unresponsive at FCI Thomson, pronounced dead at hospital According to the Federal Bureau of Prisons, 44-year-old Mickell Close was found unresponsive just before 2:30 p.m. on Thursday.
	Crews on scene of mobile home fire in Coal Valley Smoke is seen throughout the structure and the cause of the fire remains unknown.
	Hartsuch Sues Iowa Medical Boards For Damages Former State Senator and Emergency Room Doctor Shifts from Compelling Iowa Courts to Provide Judicial Review Over Agencies' Actions to Suing for DamagesFor the second time, a former state senator and physician is suing two state licensing boards over an investigation into his practices related to COVID-19.
	Trailer destroyed in Coal Valley fire; pets feared lost Fire crews responded to a trailer fire in Coal Valley on Friday morning that destroyed the home. The homeowner was not inside at the time.
	'Manitowoc Minute' comedian Charlie Berens joins Good Morning Quad Cities The comedian, best known for his Midwest humor, is performing at the Adler Theater in Davenport on Sunday.
	'Dopamine Kids' explains why children crave screens and helps them enjoy life instead A mom and science writer offers an operating manual for parents grappling with kids' screen use and cravings for sweets.
	Mobile home damaged by fire in Coal Valley Emergency crews responded to a fire in the Candle Light Mobile Home Park in Coal Valley on Friday. It happened on the 1700 block of West Fourth Avenue. The home seems to be a total loss. A neighbor who said he tried to help told Our Quad Cities News there was no one home at [...]
	How to extend the life of your roof How to extend the life of your roofYour roof does more than keep rain out. It shields your family from extreme temperatures, protects your home’s structural integrity, and accounts for a significant portion of your property’s value. Yet, most homeowners rarely think about their roof until something goes wrong.While every roofing material degrades over time, the rate of that degradation is largely within your control. AmeriPro Roofing’s ultimate guide covers everything you need to know about how to extend the life of your roof, from understanding material lifespans to implementing a practical maintenance schedule.What Is the Average Lifespan of a Roof?Before implementing any maintenance strategy, it helps to understand what you’re working with. The average lifespan of a roof varies based on the materials covering your home:Asphalt shingles: The most common residential roofing material in the United States, asphalt shingles last around 20 to 30 years. Standard three-tab shingles fall on the lower end of the range, while architectural shingles typically last longer due to their thicker construction and improved wind resistance.Metal roofing: Metal shingles typically last longer, with standing-seam and screw-down systems lasting 40 to 70 years when properly maintained.Clay and concrete tiles: These can protect your home for 50 years or more, though the underlayment beneath them needs to be replaced every 20 to 40 years.Slate: Slate roofing represents the gold standard, with quality installations lasting 75 to 100 years or even longer.Wood shakes: While beautiful, these require the most attention and last roughly 30 years with diligent maintenance.Keep in mind that these figures only represent the roofing material itself. A complete roof system includes the deck, underlayment, flashings and ventilation components, each with its own lifespan. The weakest link in this system often determines when replacement becomes necessary. AmeriPro Roofing What Factors Affect the Lifespan of a Roof?Knowing what affects your roof’s lifespan enables you to address vulnerabilities before they become expensive problems. Your roof experiences wear and tear from multiple forces, including:1. Weather and Climate StressWhen hot days give way to cool nights, roofing materials expand and contract repeatedly. This thermal shock is one of the most damaging forces your roof endures. Over the years, this cycle loosens fasteners and degrades the flexibility of asphalt-based products.UV radiation can accelerate material degradation, especially in high-altitude or equatorial regions, drying out the oils that keep roofing materials pliable. Wind adds another dimension of stress, particularly during storm events when sustained gusts can lift shingle edges and compromise the sealed bonds between overlapping courses.2. Biological GrowthThe black streaks you see on many roofs result from Gloeocapsa magma, an algae that feeds on limestone filler in shingles. Algae is unsightly and primarily creates cosmetic issues.Moss and lichen pose greater threats. Lichen roots penetrate granule surfaces, while moss physically lifts shingle edges, breaking the water seal and allowing moisture to accumulate beneath.3. Roof Orientation and PitchYour roof’s slope impacts how long it lasts. Steeper roofs shed water and debris more effectively, reducing the time materials remain wet. Low-slope and flat roofs require specialized membranes and drainage systems to compensate for their inability to quickly drain water.Sun exposure matters, too. South-facing slopes bear the brunt of UV damage, while north-facing sections tend to retain moisture longer, creating conditions favorable for moss growth.4. Ventilation and InsulationPoor attic ventilation essentially cooks your shingles from below. During summer, trapped heat accelerates asphalt degradation. In winter, warm air rising from living spaces can melt snow on the roof surface. That water then refreezes at the cooler eaves, creating ice dams that force moisture under shingles.According to the U.S. Environmental Protection Agency (EPA), you can save an average of 15% on heating and cooling costs by air-sealing your home and adding attic insulation. The same proper insulation and ventilation that save energy also protect roofing materials.5. Installation QualityEven premium materials fail prematurely when improperly installed. Nailing patterns, flashing details and underlayment application determine your roof’s longevity. Working with qualified, experienced contractors is critical to reduce the chances of installation defects. AmeriPro Roofing How Can I Extend the Life of My Roof?Proactive maintenance can add 10 to 15 years to a roof’s service life. That translates to thousands of dollars in savings and years of worry-free protection. These 10 practices represent the core of effective roof maintenance. Implementing even half of them can extend your roof’s lifespan.1. Keep Gutters and Downspouts Free of DebrisClogged gutters cause water to back up under the fascia and shingles, creating conditions for rot and ice dam formation. Clean gutters twice yearly, in spring and fall, and inspect downspouts to ensure water flows freely away from your foundation.Consider installing gutter guards if trees overhang your roof, but remember that guards require periodic cleaning. Pay particular attention to areas where gutters meet the roof edge. Debris accumulation at these transition points creates mini dams that prevent proper drainage and allow standing water to affect your fascia boards and roof edge.2. Trim Overhanging Tree LimbsBranches that come into contact with your roof pose multiple threats. Physical abrasion strips protective granules from shingles. Falling leaves trap moisture and accelerate decay. Tree sap can corrode certain roofing materials.Maintain at least 10 feet of clearance between branches and your roof surface. This also reduces shade that promotes moss growth and prevents squirrels and other animals from accessing your roof.3. Manage Moss, Algae and Lichen GrowthAddress biological growth before it compromises your roof’s integrity. Soft-wash cleaning methods using appropriate chemical solutions effectively remove growth without damaging shingles. Never use high-pressure washing, which strips granules and can void warranties.Prevention options for moss and algae include:Installing zinc or copper strips at the ridge line, which release ions during rain that inhibit growth.Trimming trees to increase sunlight exposure on the roof surface.Choosing algae-resistant shingles when replacing your roof.Scheduling professional cleaning every two to three years in humid climates.4. Monitor Attic Insulation and VentilationSigns of ventilation problems to look out for include:Superheated attics in the summer.Visible condensation or frost on rafters in winter.Ice dams forming along the eaves.Adequate ventilation requires balanced intake at soffit vents and exhaust at ridge or box vents. The stack effect, where hot air rises and exits through upper vents while drawing cooler air in through lower vents, only works when both intake and exhaust paths remain clear.Many homes have soffit vents inadvertently blocked by insulation. Never paint over soffit vents or allow insulation to obstruct airflow. The proper R-value insulation prevents heat loss that contributes to ice dam formation while keeping your energy bills manageable. When in doubt about your attic’s ventilation adequacy, a professional inspection can identify imbalances before they damage your roof.5. Remove Debris AccumulationRoof valleys handle the highest volume of water runoff, making them critical areas for maintenance. Leaf piles in valleys act as sponges, keeping shingles perpetually wet and accelerating deterioration.Use a leaf blower or soft-bristle broom to clear debris. Avoid walking directly on shingles whenever possible. Never use high-pressure washing, which can strip granules and void manufacturer warranties.6. Prevent Roof LeaksMost leaks occur at penetrations and transitions rather than in the open field of the shingles. Flashings around chimneys, skylights, and vent pipes represent some of the most vulnerable points on any roof. To prevent roof leaks, keep these critical areas watertight by:Checking flashings seasonally for dried-out caulk, rust or separation from adjacent surfaces.Reapplying high-quality roofing sealant when the caulk begins cracking or pulling away.Ensuring step flashing and counterflashing around chimneys remain properly layered.Verifying that pipe boot collars have not cracked or deteriorated.Inspecting skylight seals for gaps or weathering.The ice and water shield membrane installed in valleys and along eaves provides your last line of defense when the outer roofing layer fails. However, relying on this membrane rather than maintaining your flashings leads to problems that worsen over time.7. Address Water Damage EarlyLearn to spot leaks before they destroy your roofing system and home by watching for these warning signs:Dark stains on attic sheathing or raftersMusty odors in the upper floors or the atticPeeling paint or water stains on ceilings near exterior wallsDamp insulationDaylight visible through the roof boardsAddressing these early signs promptly can help you prevent a premature complete roof replacement.8. Check for Granule Loss After StormsThe granules covering asphalt shingles provide UV protection and fire resistance. When storms strip these granules away, the underlying asphalt becomes exposed to accelerated weathering.Concentrations of even small hailstones can reduce your roof’s resistance to future hail events and accelerate natural aging beyond what durability standards account for. After any significant storm, check gutters and downspouts for unusual granule accumulation, which may indicate your shingles have sustained damage.9. Secure Loose Shingles ImmediatelyDon’t wait to address even minor shingle issues. A single loose shingle, which costs a few dollars to repair, can cause extensive damage if ignored. Roofing professionals call it the zipper effect, where one missing or loose shingle allows wind to get underneath the surrounding shingles, which can then be ripped off in sequence during the next storm.Proper fastening and continuous load paths from roofing through walls to the foundation determine how well structures resist high winds. Keep roofing cement or sealant on hand for emergency repairs, but understand that a professional assessment should follow temporary fixes to ensure the underlying issue has been addressed.10. Schedule Proactive Professional InspectionsShifting from reactive repairs to preventive maintenance transforms roofing from an emergency expense into a manageable, predictable investment. FEMA recommends that roofs be inspected at least twice per year, ideally in spring and fall, to evaluate condition and identify potential repair needs. Additional inspections should follow any significant weather event.Professional inspectors identify issues homeowners typically miss, including:Hail bruising that is not visible from ground level.Blistered or curling shingles in the early stages.Subtle flushing failures around penetrations.Improper nailing patterns from the original installation.Ventilation imbalances that shorten roof life.When Is It Necessary to Call a Professional Roofing Contractor?Some roof maintenance tasks may fall within DIY territory, while others demand professional expertise. Knowing when to call a professional roofing contractor protects your investment and prevents costly mistakes. Here are four instances where a professional should handle maintenance tasks:1. Safety ConsiderationsRoof work involves significant fall hazards. Walking on sloped surfaces, especially wet or aged shingles, requires proper equipment and training. In 2023, 8.8 million Americans were treated for fall-related injuries, many of whom were homeowners who sustained injuries from ladder accidents and roof falls while doing DIY projects. Professional roofers carry insurance, use proper safety equipment and understand how to move on different roof types without causing additional damage.2. Structural ComplexityCertain repairs require professional skills and licensing. Call a contractor for:Replacing large sections of shingles or multiple damaged areas.Repairing flashing around chimneys, which often requires masonry work.Addressing sagging roof decks, which indicate structural rot.Any work involving penetrations like skylights or exhaust vents.Ventilation modifications or additions.3. Warranty PreservationDIY repairs can void manufacturer material warranties if not performed to code. Many manufacturer warranties require documented professional maintenance to remain valid. Before attempting any repair, review your warranty documentation to understand coverage requirements. If you’re unsure, it’s best to let a certified professional handle all maintenance requirements to keep your warranty valid.4. Storm Damage AssessmentInsurance claims for roof damage benefit from a professional assessment. Contractors understand the specific criteria insurance adjusters use to evaluate wind and hail damage. They can document everything thoroughly, often identifying issues that homeowners miss, and ensure you receive appropriate compensation for necessary repairs.Frequently Asked Questions About Roof CareTo help you extend the life of your roof, we’ve answered some of the most common roof maintenance questions.What Voids a Roof Warranty?You can void your manufacturer’s warranty by doing DIY repairs, improperly installing satellite dishes or solar panels, failing to register your warranty with the manufacturer, neglecting required maintenance inspections or installing a new roof over an existing one. Additionally, having a different contractor perform repairs often voids the original installer’s workmanship warranty.How Do I Know if My Roof Needs a Repair or Full Replacement?If your roof has exceeded 80% of its expected lifespan, it makes more financial sense to replace it than to undertake extensive repairs. Widespread issues, like curling shingles across multiple areas, significant granule loss throughout, sagging sections or recurring leaks in different locations, typically signal it’s time for replacement.Does Homeowner’s Insurance Cover Roof Damage?Homeowner’s insurance typically covers roof damage caused by sudden, accidental events such as storms, hail, fire or fallen trees. However, policies generally exclude damage resulting from age, wear, neglect or lack of maintenance.Can I Install a New Roof Over an Old One?While building codes in many areas allow a second layer of shingles over an existing roof, this could result in significant drawbacks. Layering adds weight that your structure may not be able to adequately support. It also prevents inspection of the underlying deck for damage, increases heat retention, accelerates deterioration of both layers and voids manufacturer warranties on the new materials.Take Control of Your Roof’s HealthYour roof functions as a complete system, not just a layer of shingles. The deck, underlayment, flashings, ventilation and covering material all work together to protect your home. When one component fails, it stresses the others. When the entire system receives proper attention, each part supports the rest. While this system has a finite lifespan, its expiration date is far from predetermined.The cost of proactive maintenance is a fraction of the cost of premature replacement. By controlling variables like ventilation, drainage and debris and ensuring prompt repairs, you push your roof’s service life toward the upper limits of what your materials can deliver.This story was produced by AmeriPro Roofing and reviewed and distributed by Stacker.
	Scott County burn ban lifted UPDATE: According to a press release, the burn ban for Scott County has been lifted. EARLIER: Dry conditions mean there’s a burn ban in effect in Scott County, as well as in Clinton and Muscatine Counties in Iowa and Cordova, East Moline, Port Byron and Rapid City in Rock Island County and Aledo in Mercer [...]
	Fallen Iowa Soldiers to Return to U.S. The bodies of two fallen Iowa soldiers are scheduled to return on the United States on Saturday.
	Carbon monoxide poisoning: causes, symptoms & treatment The State of Illinois reports there were nearly 9,800 carbon monoxide-related calls in 2024.
	Bettendorf firefighters called to early morning structure fire on Friday Crews arrived around 6 a.m. Friday to a neighborhood near the TBK Bank Sports complex in Bettendorf.
	Baby sleepwear sold by Walmart and Target recalled due to choking risk: U.S. Consumer Product Safety Commission The U.S. Consumer Product Safety Commission is warning parents and caregivers that a baby sleepsuit sold through popular retailers, like Walmart, Target and Amazon, could be a choking risk to infants.
	Millennials are the most underinsured generation in the US, new life insurance data shows Millennials are the most underinsured generation in the US, new life insurance data showsWhy are Millennials so much likely to be underinsured — and what can carriers do to help close this gap?Data reveals that there’s an underinsurance crisis that’s being felt by millions of Millennials just as they’re making major life decisions — and as it turns out, this crisis could result in partners and loved ones not having financial protection at a time when they may need it the most.It’s estimated that 47% of Millennials need more, or any, life insurance coverage. Unfortunately, this underinsurance crisis is happening at a time when Millennials are getting married, buying homes, and having children — milestones that make having life insurance coverage essential.Everly Life examines why this underinsurance crisis is hitting this particular generation so hard and what can be done to close this insurance gap.7 Reasons Millennials Aren’t Getting More InsuranceIn their most recent Insurance Barometer Study, LIMRA and Life Happens identified seven critical drivers behind this phenomenon:Perceived cost (48%)Other financial priorities (35%)Procrastination (30%)Not sure how much or what type I need (29%)Don’t like thinking about death (15%)It is not offered by my employer (14%)No one has approached me about it (9%)It’s worth noting that Gen Xers and Gen Zers are also feeling cost-conscious; both generations marked perceived costs (52% and 39%, respectively) and other financial priorities (38% and 40%, respectively) as the top reasons why they don’t have enough (or any) life insurance coverage.Financial Anxiety: How Increasing Costs Add to the Insurance GapIt’s not surprising that “perceived cost” is listed as the top reason why Millennials don’t have life insurance, considering that they’re currently experiencing significant financial demands and pressures unlike generations before them. In fact, a 2023 study found that a whopping 73% of Millennials are living paycheck to paycheck, thanks to rising inflation, car loans, and credit card debt.Millennials are also more likely to be grappling with medical debt than other generations, with 11% citing medical bills as a top reason for debt. Comparatively, only 8% of Gen Zers and Gen Xers and 6% of Baby Boomers listed medical bills as one of their primary debt drivers.The costs of caregiving — whether it’s paying for childcare or taking care of aging parents — are also taking their toll on Millennials. In a Goldman Sachs report, 79% of surveyed Millennials said that caregiving will undermine their own progress towards retirement goals, while 64% had either paused saving for retirement or drawn down their savings.The end result: a generation of would-be policyholders who feel pressured to put their money towards other priorities rather than life insurance coverage.What’s Needed to Close the Millennial Insurance Gap?Better, more accessible educationMillennials are understandably busy, between work, parenting, and taking care of aging parents. Carriers aiming to close this insurance gap should make product education accessible and straightforward, enabling Millennials — and other generations — to make informed, more confident decisions about their coverage.Showing up where Millennials are making decisionsEighty percent of adults under 45 rely on social media to research financial and insurance products, according to the Insurance Barometer Study. Nearly half of Millennials and Gen Z adults value recommendations from influencers and experts, representing a key opportunity for carriers who want to show up in pivotal moments where people may be more open to buying a life insurance policy.Directly addressing the pricing misconceptionMillennials and their Gen Z counterparts are more likely to overestimate the cost of a life insurance policy. With perceived costs as the top reason why Millennials remain underinsured, it’s important for carriers to offer price transparency as much as possible.Flexible, accessible productsMillennials have plenty of financial priorities to manage, which is why carriers may want to focus on creating more flexible life insurance products that can help them prepare for their financial futures.Balance digital and human solutionsWhile 44% of Millennials prefer shopping online for life insurance solutions, 1 in 4 Millennials prefer using a financial advisor to help with life insurance shopping, indicating that this generation still values expert-led, human guidance with important purchases.The Path ForwardWhile the Millennial underinsurance crisis may seem like a generational issue, the truth is that it’s an industry one. Education barriers, coupled with pricing misconceptions and outdated marketing, have made it so that younger Americans are choosing to forgo coverage simply because the perceived value of a policy doesn’t stack up to their competing financial priorities.For carriers to close this gap, the emphasis should be on value creation, showing up where Millennials are actually shopping, and building more affordable and transparent products.This story was produced by Everly Life and reviewed and distributed by Stacker.
	Aledo burn ban temporarily lifted UPDATE: According to a press release, the burn ban for Aledo has been temporarily lifted. With the morning rain, the City of Aledo has decided to lift its temporary burn ban, effective immediately. Residents are reminded to follow the City of Aledo regulations regarding which days yard waste and landscape materials may be burned. Burning of [...]
	Bettendorf firefighters respond to structure fire on Grove Park Circle early Friday Two residents were inside at the time of the fire and were safely outside in their vehicle when firefighters arrived. No injuries to residents or personnel were reported.
	Clinton County burn ban lifted UPDATE: According to a press release, the burn ban for Clinton County has been lifted. Pursuant to Chapter 100.40, State Code of Iowa, and at the request of Chance Kness, representing each fire department having all or part of their fire districts within Clinton County, the open burning ban for Clinton County will be lifted [...]
	From guns to ballots: FARC's campaign for votes in Colombia Ten years after Colombia's peace deal, former FARC commander on the election campaign trail is discovering that winning ballots can be tougher than waging war.
	Nearly half of women say they’re let down by their gifts: Here's how to fix that Nearly half of women say they’re let down by their gifts: Here's how to fix thatBetween all of life’s big moments, so much time is spent hunting for the right gift—usually under the assumption that a bigger price tag is better.But Mixbook's new study of 1,000 Americans tells a different story. While 90% of people claim the price tag doesn’t matter, nearly half of women (46%) have walked away disappointed by a gift that felt meaningless. It turns out that by focusing on the cost, some might be missing the mark on the connection.Read on for the heartwarming, the disappointing, and the real financial expectations of gift-giving.Key takeawaysYounger adults especially value gifts from their close friends. Fifty-three percent of Gen Zers (ages 18-28) feel appreciated when receiving a gift from a friend, a higher percentage than the 37% of millennials (ages 29-44) or 37% of Gen Xers (ages 45-60).Around 90% of people say they don’t care how much their partner, friend, or family member spends on a gift.While 92% of people believe the thought is what truly counts, gift-spending expectations remain highest for romantic partners.Among the minority who value price, men expected a slightly higher spend ($101-$300) from their romantic partners than women ($51-$100).46% of women have felt disappointed when receiving a gift because it didn’t feel meaningful or like little thought went into it, compared to only 31% of men.Nearly half of women and Gen Xers have been let down by gifts that missed the markVery little in life is truly universal. The gratitude people feel when getting a gift might be the exception. Nearly everyone (90%) says that they’ve received gifts that made them feel loved and appreciated. That’s true across the board, regardless of gender, race, or age.But not every gift is memorable. Nearly 2 in 5 (39%) people say they’ve felt disappointed because they received a gift that felt unmeaningful or like little thought went into it. This is especially true for women and Gen Xers.According to the survey, nearly half (46%) of women have felt disappointed by a gift, compared to only 31% of men. Similarly, 47% of Gen Xers reported feeling the same, far more than any other generation. Mixbook When it comes to what people actually want, the data shows women are most likely to value handmade gifts, like knit items, baked goods, or a handwritten letter. Gen Xers also appreciate homemade touches, though many favor a photo book capturing special memories.A handwritten letter or note (40%), a photo book filled with special memories (36%), and framed photos (29%) topped the list of sentimental gifts. This shows that the best gifts are often the ones with heart.Beloved gifts don’t have to come at a high priceNo matter who gives the gift, 92% of people say they really do believe it’s the thought that counts.Among the small share who say cost does matter, expectations are highest for romantic partners. Within this group, the most common expectation is a spend of $51-$100 (33%), followed by $101-$300 (29%). Looking at gender differences within this same group, the largest share of women (39%) selected the $51-$100 range, while the largest share of men (36%) selected the higher $101-$300 range.Beyond romantic partners, expectations drop for family members and close friends. Of the people who said cost does matter when receiving a gift, 60% expect family members to spend $50 or less. Expectations are even lower for close friends: 70% expect close friends to spend $50 or less on a gift. Mixbook Gen Z values gifts from friends more than any other generationThe best gifts tend to come from people's closest loved ones. That may be why 57% of people say that their romantic partners have given them a gift that made them feel loved and appreciated.But the people closest to us aren’t always partners. Nearly half (48%) of people say a gift from a parent made them feel appreciated, and 38% say those gifts have come from friends. Mixbook Oftentimes, chosen families (friends, community members, etc.) can be as close as any biological relatives. This is especially true for younger adults: 53% of Gen Zers say they feel loved and appreciated by friends’ gifts, compared to only 37% of both millennials and Gen Xers.It’s difficult to know exactly why this is true, but relationship trends identified by the Survey Center on American Life provide some insight.According to its research, younger adults spend more time with friends than other generations and rely on them more for social support. This focus on friendships and social connections could explain why thoughtful gifts resonate so strongly with younger adults.MethodologyThe survey of 1,219 U.S. adults was conducted via YouGov Audience for Mixbook on Dec. 22-23, 2025. Data is weighted, and the margin of error is approximately +/-3% for the overall sample with a 95% confidence level.This story was produced by Mixbook and reviewed and distributed by Stacker.
	The Hidden Problem with AI Answers, and How to Get Responses You Can Trust (NAPSI)—Artificial intelligence has rapidly become a core part of daily life, with some reports finding that 55% of people are using it instead of search engines. From drafting emails and planning vacations to answering medical and financial queries, millions now turn to AI for fast, easy-to-understand answers.But more and more, we find ourselves wondering, “What if the AI answers we’ve come to rely on are wrong?”The ProblemMost AI chatbots (e.g., ChatGPT, Claude, Gemini, Grok) generate responses using a single system developed by one engineering team. That means when you ask a question, you’re getting an answer from one model’s interpretation and bias, based on probability. Which is why these AI chatbots sometimes deliver responses with “hallucinations,” meaning they contain false or misleading information or miss important context. And unless you actively check every answer yourself, you may never know that a response is partially or fully inaccurate.A SolutionTackling this challenge head-on is CollectivIQ, a new AI system developed in-house at multi-billion-dollar digital procurement and technology company Buyers Edge Platform. It was born from a simple but powerful idea: instead of relying on one AI model, why not ask several and compare the results?How it WorksWhen someone asks a question with CollectivIQ, it simultaneously queries leading AI platforms such as ChatGPT, Claude, Gemini and Grok (and up to ten others). From there, it compares their responses, flagging where they agree and where they differ. It then synthesizes everything into a single, clear answer. Think of it as a panel of experts debating your question before delivering a conclusion.AI is increasingly influencing real- life and business decisions, and when you’re making important choices, confidence and trust matter. CollectivIQ takes out the guesswork by providing transparency across models. If multiple AI systems independently arrive at the same conclusion, that agreement adds reassurance. If they disagree, seeing those differences can help you think more critically before acting.This “consensus approach” also helps reduce bias, which is the idea that every AI model is trained differently and may emphasize different sources or points of view. By comparing multiple outputs at once, CollectivIQ users can see a broader range of viewpoints instead of relying on a single perspective.A Point about PrivacyAnother growing concern among users is privacy. Many people worry about how their questions and data are handled behind the scenes, and if other people using the system can see it. CollectivIQ was built with security and data control in mind, and does not allow information to be absorbed into public training systems. As AI becomes more embedded in daily life, the question has evolved from whether to use it to how to use it wisely. If AI models are individual experts, CollectivIQ acts like a moderated roundtable discussion. Instead of accepting the first answer you hear, you get a consensus-backed response designed to improve clarity, reduce risk and strengthen decision-making.Learn MoreTo learn more about how AI consensus works and how you can try it for yourself, visit www.collectiviq.ai.Word Count: 492
	Spring Yard Work? Remember Safety First (NAPSI)— While spring is the time to get out your lawn equipment to shape up your yard, before you fire up your lawn mower, trimmer, and other yard gear, the Outdoor Power Equipment Institute (OPEI) reminds you to keep safety in mind.“We all want to get outside and work on our yards, but your equipment needs some attention first,” says Kris Kiser, President and CEO of OPEI, an international trade association representing outdoor power equipment, small engine, utility vehicle, golf car and personal transport vehicle manufacturers and suppliers. “A little prep can go a long way in keeping things safe and running smoothly.”Here are a few simple tips:Follow manufacturers’ guidance. It sounds basic, but it’s important. If you’ve lost the manufacturer’s owner’s manual, you can usually find it online.Inspect your equipment. Check oil and air filters. Look for damaged or missing parts. Never disable, modify or remove safety devices. Use fresh fuel. Buy the amount of fuel you need. Never store equipment with fuel in the tank. Remember, storing fuel in hot, humid conditions will make the fuel grow stale more quickly. Charge batteries using an appropriate charger. Use the charger that came with your equipment and follow the manufacturer instructions. Follow their guidance on storing batteries properly.Clean and store equipment properly. Wipe off dirt and debris and keep your equipment in a dry spot. Always keep kids and pets away from operating equipment.For more safety information about outdoor power equipment, visit www.opei.org.Word Count: 246
	What healthy money habits look like in 2026 What healthy money habits look like in 2026Hearing the same worn-out money advice, like “cut the lattes,” can feel like a broken record. These financial tips, while well-intentioned, may not apply today. So, this year, it’s time to embrace more progressive money practices.It’s not uncommon for entrepreneurs to experience unstable income and varying monthly expenses, especially in the early days. Plus, operating a business involves a range of financial tasks, including issuing invoices, processing payroll, and handling routine banking transactions. It’s no wonder that countless founders feel overwhelmed by the financial demands of running their own businesses.But, in 2026, with the rise of digital tools and shifting values, what actually counts as a healthy money habit, especially if you have an inconsistent income? Mercury, a fintech platform that offers business and personal banking services, guides you through what smart modern money habits look like, how you can incorporate them into your daily practice, and which banking features could support you in your entrepreneurial journey.Why old money rules don’t always apply to business ownersThere’s a ton of traditional money advice floating around, like “set it and forget it,” “avoid subscriptions,” and “pay yourself first,” among others. While this may work for employees with steady paychecks, it’s not always sound advice for bootstrapping entrepreneurs with variable income and expenses.Let’s look at the “set it and forget it” rule, for instance. The concept of putting your finances on autopilot can actually introduce risk, especially when your revenue probably won’t remain constant. If you automate without understanding the pitfalls and making adjustments as your financial picture changes, you could end up in a cash-flow deficit.Being good with money means staying informed about your finances. Whether you’re a Gen Z founder or a Millennial mom-and-pop shop, by adopting healthy money habits, you’ll gain clear insights and feel more confident growing your business. Being able to adjust as your income fluctuates and expenses change can also help you stay in control in the current economy.5 money habits that work in 2026Learning how to build healthy money habits will help you achieve financial clarity without feeling overwhelmed. The following tips will help you make informed financial decisions as your business evolves.1. View spending status in real-timeThere’s no need to rely on a gut check or guess the status of your company’s financial health. Looking at real-time transactions gives you visibility into your actual spending patterns. This helps you manage cash flow and address small issues as they arise, before they escalate into bigger problems.For example, a business owner can make it a habit to review employee expenses and approve reimbursements on a regular cadence. And, while examining the company’s expenses, they may identify rising material costs and decide to investigate more cost-effective alternatives.2. Automate for stability and adaptabilityAutomating your business workflows, like making payments or invoicing, helps your systems to stay consistent. However, your financial situation may evolve. If you set up automated tasks, be sure to check in periodically to adjust as your cash inflows and outflows change.For example, if you have a side gig with varying income, you could set up autopay rules to make credit card payments. With regular reviews, you’ll know to adjust the dollar amount to ensure it doesn’t exceed any limits.3. Tag money, rather than tracking itThe traditional way of tracking every dollar can be cumbersome and tedious. Instead, tag transactions by purpose. This way, you can save time (and not get stuck monitoring every transaction) and instantly see where funds flow in and out. Organizing transactions into buckets can provide a holistic view of your company’s financial health. You could, for example, categorize your transactions by revenue, taxes collected, income earned, or expenses paid.4. Switch from daily budgeting to monthly reviewsYou don’t need to budget every single day. Not only can it cause financial stress, but it’s also time-consuming. Consider taking a step back and replacing daily budgeting with monthly check-ins. Having a bird’s-eye view of your performance data gives you the opportunity to analyze patterns, identify trends, and create plans.Let’s look at the example of a store owner who sells gift baskets in a shopping mall. During their monthly check-in, they can review the past sales and adjust staffing and inventory plans for the upcoming holiday season.5. Focus on saving for freedom, as well as emergenciesSaving for emergencies is essential for small business owners. That’s because it’s preferable to tap into rainy-day funds when the situation arises, rather than rely on expensive credit to cover the hefty costs of, say, repairing equipment that has broken down.For the long term, focus on achieving freedom on your own terms. For example, some people want financial freedom, and others may focus on time freedom (the flexibility to control how you spend your time), or both. Perhaps someday you’d like to have an exit strategy to sell your business and retire. Or freedom may mean stepping back from your business to spend quality time with loved ones.Banking features that support healthy habitsBuilding good money habits takes dedication, time, and effort. Innovative banking tools that provide visibility and flexibility can help you maintain these habits over the long term.Here are several key tools and features that founders should consider integrating into their daily operations.Sub-accounts (or “envelopes”)Opening sub-accounts (or “envelopes”) in your banking app can help you categorize your transactions. For instance, you can maintain separate sub-accounts to pay vendors, set aside taxes, or allocate payroll expenses. This eliminates the need for multiple accounts and makes it easier to allocate funds. This system prioritizes tagging over tracking, and simplifies how you use your money. In particular, couples or small teams running businesses could find that this structure increases financial transparency.Scheduled transfers with flexible overridesWhether you’re distributing funds across accounts, scheduling recurring transfers, or maintaining a minimum balance, choose automated tools that can be adjusted as needed.The ability to modify auto-transfer rules is vital, especially for startups, since running a nimble operation requires a delicate balance between structure and flexibility.Real-time transaction summariesWhile monthly financial statements are helpful for a retrospective view, you can also look at a live transaction summary for instant clarity. Doing so gives you real-time awareness, which could be advantageous when you need to be nimble and stay ahead of your competition. Founders can use these financial summaries to understand cash flow, forecast financial performance, and make strategic decisions, such as hiring more employees or stocking inventory.Mobile-first design for check-insBusiness owners are often on the go, so you may be managing your finances between meetings. A user-friendly mobile app makes it easy to access accounts and check balances, review transaction history, and send invoices to clients. Choosing a well-designed banking app with seamless touchpoints can save you valuable time.Embracing financial tools that support your modern money habitsOld-school money advice is often outdated and may not apply to contemporary businesses. As you work toward forming healthy money habits this year, focus on developing smooth processes and choosing tools that give you clear visibility and control over your organization’s finances. Whether you’re managing your money on your own or with a business partner, embracing the right banking tools can help you take your business to new heights.Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC.This story was produced by Mercury and reviewed and distributed by Stacker.
	Retirements, hirings and personnel news from Rock Island-Milan School District for Feb. 24 The following personnel items are from the Feb. 24 agenda of the Rock Island-Milan School District. The School Board met at Rock Island Center for Math & Science.
	A college student's perspective on using AI in class Instead of banning AI, why don't schools teach students to use it critically? College freshman Maximilian Milovidov shares what he has learned in an "AI writing" course at Columbia University.
	EICC presents summer camps to spark creativity, build skills This summer, Eastern Iowa Community Colleges (EICC) is inviting kids and teens to log off and lean in with more than 70 hands-on summer camps designed to spark creativity, build skills, and keep students engaged. Open to youth ages 8–18, EICC summer camps focus on real interests - from 3D printing, media production, culinary skills, art, and technology, [...]
	Officials: Lightning strike may have caused house fire It happened Friday morning.
	Officials: Lightening strike may have caused house fire It happened Friday morning.
	What is AI automation? Key benefits and use cases What is AI automation? Key benefits and use casesWhile the horizon of artificial intelligence promises truly autonomous, agentic systems capable of complex reasoning and action, the journey for many businesses begins with mastering AI automation. This powerful application of AI is already a transformative force, enabling companies to streamline workflows, enhance customer interactions, and operate with greater speed and intelligence. For customer experience (CX) leaders, AI automation is a foundational element for responsive service and a critical building block for the more advanced AI-driven experiences of tomorrow.In this article, Quiq explores what AI automation means, how it differs from traditional automation, how it works behind the scenes, and how companies are putting it into practice. You’ll also learn about the measurable benefits of AI automation, real-world use cases across industries, and where the technology is headed next.What Is AI Automation?AI automation refers to the application of artificial intelligence tools to enhance the capabilities of automation beyond basic tasks. It combines capabilities such as machine learning (ML) and natural language processing (NLP) to enable systems to make informed decisions and adapt to new information. Unlike traditional automation, which follows predefined rules, AI automation continuously evolves, with human supervision, by learning from data and user behavior.Traditional automation performs repetitive, clearly defined tasks based on static instructions. For example, robotic process automation (RPA) is often used to complete tasks like filling out forms or updating inventory records—jobs that follow a consistent and predictable pattern. Unlike its rule-based counterpart, AI automation adapts to context. It can pick up on what a customer is really asking, even if the wording isn’t perfect, and respond in ways that feel personal and helpful.This level of responsiveness is made possible by technologies like machine learning, natural language processing, and generative models. These tools help systems learn from real-world conversations, recognize changing trends, and adapt over time, making automation more useful and human-friendly.Is AI the Same as Automation?Not quite. Automation is about following a set of instructions to carry out repetitive tasks, like sending scheduled emails or completing basic transactions. It’s a reliable workhorse, but it doesn’t think on its feet.Artificial intelligence, on the other hand, introduces adaptability.It processes data, identifies patterns, and makes decisions without being explicitly programmed for every scenario. AI automation combines these strengths: it’s automation infused with AI’s ability to adapt and make intelligent decisions. This is often achieved through supervised learning, where models are trained on historical data to recognize patterns and inform future actions.Consequently, AI automated systems can handle more nuanced situations and refine their performance as they process more information or their underlying models are updated. Quiq AI automation goes beyond static, rule-based processes by introducing adaptability, contextual understanding, and human-like interaction, reshaping how businesses approach efficiency and customer experience.While many organizations still rely on rule-based automation, the growing integration of AI is allowing businesses to shift toward more flexible systems that respond in real time. This evolution supports smarter decision-making and more strategic operations.Where they overlap is in use cases that start with predictable steps but require intelligent escalation, such as handling a customer query that begins with a bot but needs agent assistance.How AI Automation WorksAI automation systems are typically powered by:Machine Learning (ML) – learns from historical data to make better decisions over time.Natural Language Processing (NLP) – understands and responds to human language. This increasingly involves Generative AI, often powered by Large Language Models (LLMs), to create novel, contextually relevant, and human-like conversational responses.Robotic Process Automation (RPA) – executes repeatable digital tasks with precision using software “bots”.Public-facing agentic AI plays a key role in handling inquiries, while the back-end layers manage increasingly sophisticated workflows. Even future workforce tools are being designed with AI as a foundational element.In practical terms, AI automation starts with input—like a customer message—analyzes the context, applies logic via trained models, and then takes the appropriate action.Benefits of AI AutomationThe promise of AI automation isn’t just theoretical; it’s being realized every day by companies that implement it thoughtfully and strategically. AI automation is already changing the way teams deliver customer service. It’s not just about doing things faster or cheaper anymore. It’s about making room for more collaboration, more personalization, and better experiences for both customers and the people who serve them.Let’s explore the most impactful benefits:Improved efficiency and productivityAI automation reduces manual workloads and accelerates response times, allowing teams to focus on higher-value tasks. In a support center, automated triage and routing can dramatically cut wait times and ensure that each inquiry reaches the right team member faster. Human agents spend less time on repetitive data entry and more time solving complex problems. The result is a smoother workflow, better resource allocation, and increased overall output.Cost reductionBy automating routine tasks, companies can lower operational costs and minimize human error. In industries with high volumes of customer interactions, like retail or telecom, AI automation helps reduce the need for large frontline teams to handle repetitive queries. Instead, those resources can be reallocated to more strategic initiatives, all while lowering overtime, training expenses, and costly error correction.ScalabilityAI systems can scale faster than human teams, handling thousands of interactions simultaneously without a drop in quality. When demand suddenly rises, whether it’s during a seasonal rush, a big product launch, or a flash sale, AI automation can step in instantly. Instead of scrambling to bring on extra staff or risking long wait times, businesses can rely on their automated systems to flex and respond in real time. That means smoother service, happier customers, and less pressure on your team.Enhanced accuracyAI automation helps teams get the details right the first time. It reduces the frequency of those small but costly errors that occur when people are juggling too many tasks. By handling repetitive, rules-based work with consistency, AI gives employees more breathing room to focus on tasks that truly require their attention and judgment. In contact centers, it can standardize how inquiries are routed, ensure compliance with data handling protocols, and cut down on repeated follow-ups caused by incorrect or incomplete information. By removing inconsistencies and minimizing manual errors, it supports higher-quality work and better results at scale.Better customer experiencesNobody enjoys being stuck on hold or having to repeat their issue over and over. AI automation helps avoid that frustration by jumping in early, pulling up helpful context, and getting customers what they need faster and with less hassle. AI remembers past conversations and pulls up helpful info fast, so customers don’t have to start from scratch each time. Whether they’re tracking a package or choosing the right size, the experience feels quicker, easier, and more personal.For example, a returning shopper may receive personalized product suggestions based on past behavior. At the same time, a support request can be routed directly to the agent best equipped to handle it, saving time and improving satisfaction. And more relevant support any time they need it. It helps create experiences that feel more personal and responsive, even when a human agent isn’t involved.Actionable InsightsAI systems don’t just complete tasks; they learn from them. Every interaction becomes a valuable source of insight. Over time, this enables teams to identify patterns, spot emerging issues, and continually refine their operations. Businesses can use these insights to fine-tune their product offerings, anticipate customer needs, make more informed staffing decisions, and deliver more thoughtful, data-driven support. It’s about turning every customer moment into an opportunity to improve.According to PwC, AI-powered automation could contribute up to $15.7 trillion to the global economy by 2030, with much of that growth expected to come from productivity improvements and consumer demand.– Scott Likens, Global Chief AI Engineer, Principal, PwC United StatesReal-World AI Automation Use CasesThe adoption of AI automation is accelerating across industries, with tangible results. IDC research shows that 78% of organizations worldwide are either using or planning to use AI in the next two years, reflecting the rapid global adoption of AI technologies. This shift is reshaping both customer-facing interactions and internal operations, unlocking new efficiencies and capabilities across the enterprise.Here’s how AI automation is making a difference in real-world scenarios:Customer serviceConversational AI can manage incoming queries, triage issues, and escalate to human agents when needed. It’s a seamless blend of automation and human touch.E-commerceAI bots manage order updates, answer product questions, and offer personalized recommendations—all in real time.Financial servicesFraud detection, loan processing, and customer onboarding can all be accelerated using AI automation.HealthcareAI tools streamline scheduling, triage patient requests, and automate back-office paperwork.ManufacturingPredictive maintenance and supply chain optimization are enabled by AI models that monitor equipment and demand trends.A Forrester report states that 61% of customer service decision-makers say they are expanding or upgrading their automation investments to improve operational efficiency, agent productivity, and customer satisfaction.The Future of AI AutomationThe convergence of multiple technologies—AI, machine learning, automation, and cloud computing—is fueling an inflection point. Businesses that adopt AI automation early are creating compounding advantages in speed, insight, and customer loyalty.According to a Deloitte article, the rise of generative AI agents is driving a major shift in enterprise automation. These agents are capable of collaborating, reasoning, and taking autonomous actions, augmenting human roles rather than replacing them, and enabling businesses to orchestrate more complex and responsive systems at scale.Features such as intelligent escalation, intent detection, and AI-enhanced routing can help support teams transition from reactive to predictive service models.As AI technology evolves, so does the scope of automation:To understand where AI automation is headed, it’s essential to reflect on how quickly it has already evolved. A decade ago, automation was about basic scripts and workflows. Today, it includes intelligent learning systems that can not only complete tasks but also optimize and improve them with each interaction.McKinsey & Company says by 2030, when people use AI-enabled tools, such as autonomous vehicles for transportation or interactive personal finance bots, they can repurpose their time for personal fulfillment activities or other productive purposes.As AI technology evolves, so does the scope of automation:Hyperautomation: End-to-end automation across systems, not just tasks.Low-Code Platforms: Easier for non-technical teams to build AI-driven processes.AI Ethics: Increased focus on transparency, bias reduction, and responsible AI deployment.How to Get Started With AI AutomationGetting started with AI automation doesn’t require a complete digital overhaul. For most organizations, the right approach is to start with a single process or channel that can benefit from automation and then scale based on the results. Here’s a simple roadmap to guide CX leaders:Identify high-volume, repetitive tasks: Start with processes that drain human resources but follow predictable patterns, such as password resets, shipping updates, or FAQs.Choose the right tools: These allow for quick configuration and integration with your existing tech stack.Involve stakeholders early: Loop in your support teams, IT, and compliance stakeholders to ensure alignment and scalability from day one.Monitor and optimize: Use real-time analytics and dashboards to measure performance, customer satisfaction, and time savings. The best AI for automation learns and improves with every interaction.Scale with confidence: Once successful in one area, expand automation to additional customer journeys or internal workflows.Unlock the Power of AI AutomationAI automation isn’t just the latest tech buzz; it’s now essential to how businesses operate and grow. It helps teams work smarter, cuts down costs, and completely changes how companies connect with their customers. However, the companies seeing the greatest returns are those that take a strategic approach to AI, not just looking at it as a tool.In today’s world, where customers expect fast and personalized support at all hours, having automation that learns and adapts isn’t a nice-to-have; it’s how you stay ahead of the curve.This story was produced by Quiq and reviewed and distributed by Stacker.
	The U.S. unexpectedly loses 92,000 jobs, adding to worries about the economy The job market showed further signs of weakness last month as employers cut 92,000 jobs. The unemployment rate inched up to 4.4%, from 4.3% in January.
	Fire in Bettendorf Emergency crews responded to a fire in Bettendorf on Friday. It happened on Grove Park Circle off Forest Grove Drive. Calls came in around 6 a.m. for a house smoking after being hit by lightning. There is damage visible to the back of the home near the roof. The Bettendorf and Riverdale fire departments were [...]

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Friday, March 6th, 2026